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Who we serve

Insight for category managers

Start with market size and share, then see why products sell through search trends, shelf pictures and reviews that tie back to sales. Bring it all to line reviews as merchant-ready stories.

24,000+
U.S. retail and online locations
500+
Categories validated
Pro and DIY
Channels tracked daily
Since 2014
SKU-level insights in home improvement
The Data Ladder

Build the category story one level at a time

The Data Ladder moves from market context to shelf evidence to prioritized action. For a category manager, each level answers a different question, and together they build a full 360-degree view of what is selling and why.

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How to improve

What should we do next?

Linked intelligence gives a full 360-degree view of what is selling and why, prioritizing the highest-value, easiest-to-implement opportunities.

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Voice of the customer

Why did they buy, and what breaks?

Review Lens, Q&A and product detail page evaluation cover installation, what breaks and why customers bought.

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How customers are behaving

What else goes in the cart?

Customer behaviors and market basket analysis show what else was in the cart, and attachment.

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What customers are buying

What is selling, where and at what price?

SKU and location-level sales data, with market share, pricing, inventory, attributes, and high-level ratings and reviews.

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ShelfLens

What do shoppers see in the aisle?

Ultra-high-resolution pictures of what customers see on the shelf.

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Search trends

What are shoppers looking for?

What consumers are searching on, and what is important for buying.

Market mapping

Where should we focus?

Market sizing and where to focus efforts, from financial and high-level industry analysis.

Customer and product matching runs across every level, so each signal ties back to the right SKU, brand and parent company.

Market size and share
$
Market size
%
Revenue share
#
Quantity share
!
Stock-out ratio
$
On-hand value
↕
Price elasticity
Every SKU
Every store
Pro and DIY
Market size and share

Start with market size and share

Market mapping covers market sizing and where to focus efforts. From there, benchmark your brand against competitors, categories, and channels down to each SKU and store.

Market size and growth by category, retailer and channel
Track market position against competitors
Pinpoint where you're gaining and losing share with daily precision
The why

See why products sell

Reviews, search trends and shelf pictures tie back to sales, so the category story covers what is selling and why it's selling.

Search trends show what consumers are searching on and what is important for buying
Review Lens covers installation, what breaks and why customers bought
Market basket analysis shows what else was in the cart
ShelfLens shows what customers see on the shelf
Why it sells, tied back to sales
Search trends
What consumers search for
ShelfLens
What customers see on the shelf
Review Lens
Installation, what breaks, why they bought
Market basket
What else was in the cart
SKU and location-level sales
Market share, pricing, inventory and attributes
Promotion view
PROMO WINDOWASPUnitsWk 1Wk 2Wk 3Wk 4Wk 5Wk 6Wk 7
Promotions

Measure promotional effectiveness

Promotional effectiveness helps category managers see which promotions moved the category, for your brand and for competitors. Insight tracks pricing and promotions daily, with store-level sales behind every view.

Granular ASP and promo trends
Competitor promotion analysis
Promotions tracked daily alongside pricing, inventory and availability
ShelfLens reads price tags and promotions on the shelf
Line reviews

Walk into line reviews with the evidence

Line Review AI supports AI-powered line reviews to optimize assortment, pricing and profitability. Executive overview presentations can be timed to line reviews and leadership meetings.

Concise category stories and major changes
Confidence notes and recommended actions
Supporting exhibits for executives, boards and retailer meetings
Executive overview presentations include
Market and category overview
Prioritized recommendations
Retailer-ready exhibits
Evidence and accuracy notes
Timed to line reviews
Monthly, quarterly or on demand
ShelfLens
100 to 200 MP
Ultra-high-resolution images
48 to 72 hrs
From capture to insight
Best-fit uses
Category reviews
Execution checks
Launch and reset support
Shelf execution

Check what's really on the shelf

ShelfLens provides ultra-high-resolution shelf intelligence that reveals execution in the moment, with actionable insights at the exact store and bay.

Facings, positioning, pricing, planograms and on-shelf availability
Built for category reviews, execution checks, and launch and reset support
Outputs

What category teams walk away with

Our data uncovers real gaps, validates growth strategies, and gives your sales, product, and category teams a clear view of the market.

Whitespace identification

Pricing insight

Assortment improvement

Merchant-ready stories

Prioritized actions

FAQ

Frequently asked questions

How does Data Ladder Insight help category managers?

Insight starts with market size and share, then adds why products sell: search trends, shelf pictures, reviews and market basket data that tie back to sales. Category teams get whitespace identification, pricing insight, assortment improvement, merchant-ready stories and prioritized actions.

What is the Data Ladder?

The Data Ladder moves from market context to shelf evidence to prioritized action. It starts with market mapping, then adds search trends, ShelfLens, what customers are buying, how customers are behaving and the voice of the customer, building to linked intelligence on how to improve.

Does Insight include ratings and reviews?

Yes. Sales data includes high-level ratings and reviews. Review Lens goes deeper into the voice of the customer, including installation, what breaks and why customers bought.

Can Insight measure promotional effectiveness?

Yes. Insight tracks pricing and promotions daily and supports granular ASP and promo trends and competitor promotion analysis, built on store-level sales.

Can Insight help prepare for line reviews?

Yes. Line Review AI supports AI-powered line reviews to optimize assortment, pricing and profitability, and executive overview presentations can be timed to line reviews and leadership meetings.

Which channels and locations does Insight cover?

Insight tracks SKU-level pricing, inventory and availability across 24,000+ U.S. retail and online locations, covering both Pro and DIY channels.

Know what's selling, and why, before your next line review

Talk to our team about how SKU-level visibility can help your business.